Bradley Cooper's Oscar selfie
Photographer: Bradley Cooper
Date: March 2, 2014
Location: Dolby Theatre, Hollywood, Los Angeles, California, USA
During the 86th Academy Awards at the Dolby Theatre in Los Angeles on March 2, 2014, host Ellen DeGeneres gathered a group of celebrities for a group selfie taken with a Samsung Galaxy Note 3 held by Bradley Cooper. The group included Meryl Streep, Jennifer Lawrence, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong'o, Angelina Jolie, Jared Leto, and Peter Nyong'o Jr. DeGeneres posted the photograph to Twitter, where it received over 1 million retweets in under an hour and became the most retweeted post in Twitter history at that time, surpassing President Obama's 2012 election victory tweet. Samsung had paid approximately $20 million to sponsor the broadcast, making the selfie highly valuable product placement — though DeGeneres later said the moment was genuinely spontaneous within the framework of the agreement.
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